Smart Gains, Strategic Growth

As the global fitness industry pivots toward connected experiences, one Tier 1 Electronics Manufacturing Services (EMS) leader saw an opportunity to diversify into a growing niche: smart fitness equipment.

With a legacy of precision manufacturing across consumer tech, industrials, and healthcare, the client had the capabilities—but not the roadmap—to enter this post-COVID market of connected bikes, treadmills, strength systems, and digital platforms.

That’s where Acuvity came in.

The Strategic Challenge

The smart fitness ecosystem was already packed with fast-moving DTC brands, vertically integrated OEMs, and software-driven disruptors. Our client needed:

• Market clarity – Which segments had real growth and stickiness post-pandemic?
• Target alignment – Who was outsourcing? Who needed a partner?
• Execution focus – What’s the right entry sequence to drive wins, not just noise?

Our Approach: Capability-Driven Strategy

We built a market strategy grounded in the client’s core strengths and scalable operations. Through our 4-step process, we delivered:

The Phased Entry Playbook

We built a three-phase market entry strategy:

1. Start with subassembly and component programs for Tier 2/3 OEMs
2. Scale into full box-build programs for high-visibility connected fitness devices
3. Co-develop and co-brand with select Tier 1 OEMs to shape the future of fitness tech

Each phase was supported by sales enablement tools, product-roadmap alignment, and a margin-based prioritization matrix.

The Results

Ready to Break Into a New Market?

This isn’t just a success story. It’s a blueprint.

Let’s talk about how to apply the same strategic moves to accelerate your growth in smart tech, connected devices, or emerging verticals.

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📧 Or email us at info@acuvity.com