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Market Research & Feasebility Studies

  • Competitive Analysis & Market Segmentation Evaluate competitors and divide the market into segments to enhance strategic decisions and tailor offerings.

  • Customer Insights Analyze customer preferences and behaviors to inform product development and marketing strategies.

  • Industry Trends Monitor trends to identify opportunities and threats, keeping your business ahead.

  • Feasibility Studies Assess the viability of new products, services, or market expansions to minimize risks and maximize returns.

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CASE STUDY

Market Research & Feasibility Studies

Client Overview A leading global manufacturing company specializing in precision fermentation technology sought to enhance their BrewMonitor product and assess its feasibility and growth potential within the craft brewery industry.

Our Approach

  • 01
    Primary Research

    Conducted in-depth interviews with three industry SMEs to gain valuable insights into brewing practices, current technology utilization, and the specific needs within the craft brewing space. These interviews helped clarify pain points in the fermentation process and the potential role BrewMonitor could play in addressing them.

  • 02
    Secondary Research

    Leveraged market reports and competitive analysis to understand the broader market landscape. This included identifying competitor offerings and evaluating how BrewMonitor’s features stacked up against alternatives, particularly focusing on pricing, functionality, and customer pain points. Tzero, a direct competitor, was identified as a major market player with a lower-cost solution.

  • 03
    Feasibility Analysis

    Assessed the market size, demand trends, and competition to gauge BrewMonitor’s potential. Key insights revealed that while automation has appeal, limited financial incentives for smaller craft breweries present a significant barrier to adopting the solution at scale.

Key Findings

  • The craft brewery market, valued at $7.6 billion, has specific segments with growth potential despite an overall low market growth rate

  • Identified a direct competitor, Tzero, offering a similar but more cost-effective solution, impacting the BrewMonitor's market potential

  • While there is interest in automation, financial incentives for small craft breweries to adopt such technology are limited.

Outcome The strategic recommendations provided a clear roadmap for the company to expand its presence in Brazil, leveraging existing capabilities while exploring new growth areas. The insights gained from this study enabled the company to make informed decisions on market entry strategies and resource allocation, positioning them for sustained growth in the Brazilian market.